To Build a Strong Brand within the Fashion Industry Literature review

To Build a Strong Brand within the Fashion Industry - Literature review Example Strong brand provides intangible value to the companies those results in the enhanced productivity, profitability and better relationship with the customers. (Pride, and Farrel, 2011, p. 351) This is probably the reason due to which many of the marketing gurus believe often say that product are manufactured in the factories, but brand are built in the minds’ of the customers. Reason Building strong brand in the fashion industry benefits the marketers in several ways such as reducing the issues related to the price sensitivity, increasing market share revenue, and brand equity and customer loyalty (Admedia, 2007, p.1) Benefits of Branding Branding helps both the buyers and the sellers. From the perspective of a buyer branding helps the buyers to identify the products that the buyers like or dislike; it helps the buyers to identify the desired marketer; Branding helps the buyers to properly evaluate the quality of the products; Branding helps the buyers to reduce the risks relat ed to purchase (Stafford and Faber, 2005, p. 139). From the perspective of the sellers branding helps the sellers to differentiate the offerings from that of the competitors; Branding also helps the sellers in market segmentation via creation of tailored made images, e.g. contact lenses is to Fast track; Brand helps the companies to reduce price competition that in leads to reduction of chances of price wars; Branding helps the marketers to launch new product that may carry the name of one or more products. This technique is well known as brand extension. This helps the company to reduce the risks related to introduction a new product; successfully... From this research it is clear that branding helps both the buyers and the sellers. From the perspective of a buyer branding helps the buyers to identify the products that the buyers like or dislike; it helps the buyers to identify the desired marketer; Branding helps the buyers to properly evaluate the quality of the products; Branding helps the buyers to reduce the risks related to purchase. From the perspective of the sellers branding helps the sellers to differentiate the offerings from that of the competitors; Branding also helps the sellers in market segmentation via creation of tailored made images, e.g. contact lenses is to Fast track; Brand helps the companies to reduce price competition that in leads to reduction of chances of price wars; Branding helps the marketers to launch new product that may carry the name of one or more products. This technique is well known as brand extension. This helps the company to reduce the risks related to introduction a new product; successf ully brand building exercises helps the company to increase brand loyalty; Branding also help the marketers to charge premium prices for a particular brand. A part from the core benefits successful brands also help the companies to deliver added value Such added values help the brand to differentiate the products from that of the competitors. I practices properly brands can help the customers recognize the added value which may lead the customers to make the final purchase. A consumer may be looking for assurance of quality under probable circumstances where the customers are not sure about the final purchase decision.

Analyze Roger Dubuis' (high-end watches) press kit Essay

Analyze Roger Dubuis' (high-end watches) press kit - Essay Example The mission of the Company is also stated and the major underlying themes are clearly spelt out: creativity, innovation and boldness. The Press kit then sets out in detail, each of the individual items that was summarized in the capsule of information presented at the outset. Firstly, it presents a timeline of the Company’s history sets out the history of SOGEM S.A., which was founded in 1995, including the development of the various collections and their distinguishing features. The next section of the Press kit deals specifically with the development of the sports watch collection and the development of the Geneva boutique. The two original collections â€Å"Hommage† and â€Å"Sympathie† have been rejuvenated in 2004, into two collections that are different from the original both aesthetically and technically. These two collections cater not only to men but also to women. This is followed by yet another section of the report which explains the features of the â€Å"Just for Friends† collection. The distinctive element of this collection is pointed out, i.e, it contains an engraving from Dubuis – â€Å"Just for friends†, which in turn makes it an exclusive sports watch. The next section of the Press kit focuses specifically with the Company’s ability to maintain a leading edge by constantly establishing new standards for technology, quality and design by adhering to the strict requirements for the Geneva seal. The next segment of the report summarizes the progress of the Manufacture Roger Dubuis and the expansion of the building to cope with the future demands that are likely to arise. The last segment of the report explains the expansion plans of the Company and the proposed boutiques which are to be set up at various locations in Asia. The Press Kit provides a capsule of the communication strategy the Company has followed , including the transmission of images of glamour and